Tribal DDB and director Adam Berg (Stink Digital) produced a nice little short film to promote Philip's latest 21:9 aspect ratio TV. The execution is damn awesome and I definitely prefer the approach to show the aspects of the 21:9 aspect ratio by an actual video instead of just talking about it. The spot has a "Dark Knight" feel which is a plus, just like the little details like the duration of 2:19 minutes. I just wish that there were more comments of the director or the post production, because that is what brings this thing to the next level (and could even more). Aside from the fact that regular ratios (which only is like 99% of the content you'll usually watch on a TV) will probably look crappy on this TV and that once again it's a website that's just a video in the end with user interaction only playing a minor side role, it's still a really well executed campaign microsite. Check it out.
Related Link:
http://www.cinema.philips.com/
Directors Cut
May 29, 2009